Branding

Tango

Directed, shot, and edited a promotional video for Tango. Goal was to welcome new users and provide them with a brief overview of the application’s features. Additionally, the video would ideally help existing users discover newer features. This video was pushed to Tango’s 60+ million users.

Stanford Mixed Company

Directed, shot, and edited a promotional video for Stanford Mixed Company, an a cappella group at Stanford University. Goal was to persuade new students at Stanford University to audition for Stanford Mixed Company.

YOLO [Concept]

Developed an online travel agency concept with four other team members for ME 115C, “Design and Business Factors,” at Stanford University. In addition to developing the product idea with my team members, I was also responsible for the script, voiceover, animations, and editing.

Greenspace [Concept]

Developed a office landscaping service concept with three other team members for ME 115A, “Introduction to Human Values in Design,” at Stanford University. In addition to developing the product idea with my team members, I was also responsible for the graphics, filming, and editing.

Bay Mason [Concept]

Developed with two other team members a flagship product and brand identity for Bay Mason, a fictitious sustainable luggage company. Click the image below to view a PDF summary of the proposed brand identity for Bay Mason. Fulfilled the assignment for ME 11AX, “The Art of Product Branding,” a two-week Arts Intensive course at Stanford University run in partnership with 1185 Design.

Rhythm&Brews by Chez Vous [Concept]

Worked with two other team members to conceptualize an ad campaign for a coffee maker with built-in bluetooth speakers. Fulfilled an assignment for ME 115B, “Product Design Methods,” at Stanford University.

 

Vendavo 8

Created a family of logos for Vendavo Inc.’s flagship pricing software product.

  

OPENvendavo

Designed a logo, poster, and flyer promoting a new corporate initiative at Vendavo Inc.